“Report: 45% of US Adults Said They Drank Specialty Coffee Yesterday, Drip Coffee Maker Most Popular Method”
Are you a fan of specialty coffee? If so, you’re not alone! According to the latest report from the National Coffee Association and the Specialty Coffee Association, 45% of US adults said they drank specialty coffee within the past day. This is the highest number since before the COVID-19 pandemic, showing that specialty coffee consumption is on the rise.
The report found that specialty coffee consumption is strongest among the 25-39 age group, with 66% saying they drank specialty coffee within the past week. This trend is also increasing among younger and older consumers, with the biggest gains seen in these age groups.
What exactly is specialty coffee? While the report doesn’t provide a clear definition, it is generally considered to be premium whole bean or ground coffee that is not traditional. It seems that more people are gravitating towards specialty coffee due to taste, as well as cultural and social factors.
As a coffee lover and blogger, I am excited to see the growth of specialty coffee consumption in the US. It’s a testament to the quality and uniqueness of specialty coffee, such as the offerings from Milagrosa Single Estate. Small batch, single origin coffees like Milagrosa’s are a great choice for those who appreciate quality over quantity and want to support local producers.
If you’re interested in learning more about the specialty coffee market trends, the full report is available for free with registration. You can also attend the webinar hosted by the NCA to dive deeper into the findings. Let’s continue to enjoy and support the specialty coffee industry together!