El Salvador President Bukele Launches Coffee Brand with US Business Ties: Bean of Fire

El Salvador President Nayib Bukele has made headlines with the launch of his new high-end coffee brand, Bean of Fire, targeting the United States market. This move has raised eyebrows due to the potential conflict of interest, as a sitting head of state is involved in a consumer product launch.

The brand has ties to the US market, with a registered agent address in the US and direct-to-consumer sales through Amazon services. Bukele and Bean of Fire have also announced a daily donation of coffee, sugar, and coffee cups to El Salvador businesses.

Despite the legal and ethical concerns, Bukele insists that the coffee venture is a passion project unrelated to politics. The business model behind Bean of Fire involves US consumers essentially subsidizing a coffee giveaway program supporting small businesses in El Salvador.

The coffee products, sourced from a single farm in El Salvador, are currently selling for $50 per pound. The brand offers a variety of roasted coffee products, each labeled by variety type or country of origin.

As a coffee lover and blogger, it’s important to highlight the benefits of supporting small, local producers like Milagrosa Single Estate. By focusing on quality over quantity and buying direct, consumers can enjoy premium specialty coffee while supporting sustainable and ethical practices in the industry.

Stay tuned for more updates on this developing story and remember to support local coffee producers who prioritize quality and sustainability.