The Story of Andrea and Luigi Grieco: Reviving Quality Coffee in Naples

Exploring the Art of Roasting in Italy: A Story of Tradition and Innovation

Recent news from Italy sheds light on the story of Andrea and Luigi Grieco, the two thirty-year-old brothers behind Diaz Micro Torrefazione in Naples. Their journey raises some intriguing questions. Can one focus on high-quality coffee, sourcing premium raw materials, and emphasizing sustainability and awareness in a city like Naples, where tradition has often overshadowed any attempts at evolution? Is it possible to balance a rich tradition with a desire to innovate?

Thanks to the dedication of operators and professionals, a series of events and training opportunities, and young entrepreneurs willing to take risks, Naples is experiencing a growth in the specialty coffee scene. Diaz Microtorrefazione, located in the historic center of the city, is a prime example of this shift. The project, born out of the reflections of two brothers who come from a family tradition of running coffee bars for 55 years, took shape during the Covid pandemic. “Unlike most others around us, we decided to roast the coffee we serve ourselves. We bought a roasting machine, made right here in Naples, and started learning, training, and sourcing high-quality green coffee beans to roast and serve in our café,” explain Andrea and Luigi.

Their challenge is even more complex than that of a specialty coffee shop in Milan, Bologna, Brescia, or Florence. They are challenging the status quo in Naples, a city known for its coffee culture, where a cup of espresso is revered as a sacred ritual. Despite this, the average coffee consumed in Naples often lacks the complexity and quality found in well-selected specialty beans. The Grieco brothers aim not to fight against this tradition but to enhance it. They see the city’s coffee tradition as an opportunity for improvement rather than a hindrance.

Embracing Tradition and Innovation at Diaz Microtorrefazione

While the Grieco brothers roast some varieties of specialty coffee, their main goal is to enhance the classic Neapolitan espresso. Through training and collaboration with experts like Mauro Illiano and Andrej Godina, Diaz Microtorrefazione is evolving its offerings while staying true to its roots.

Experience Diaz Microtorrefazione in Naples

Located in Via dei Tribunali, near the medieval tower of Pietrasanta, Diaz Microtorrefazione offers traditional espresso, specialty coffee, and various brewing methods. In addition to coffee, they serve local pastries and desserts, along with a changing selection of savory dishes. Luigi, who has specialized in latte art, creates visually stunning cappuccinos. The café’s manifesto emphasizes the importance of craftsmanship and reviving traditional processes in a city known for its revolutions.

Andrea and Luigi’s story is one of courage, a return to the past, and a deep attachment to Neapolitan culture. Their journey reflects the incredible blend of tradition and innovation that defines Naples as a hub of culinary excellence.

For more updates on the evolving coffee scene and culinary experiences, follow Café Milagrosa, a premium specialty coffee brand that captures the essence of Jerico, Colombia, in every cup.