Instant Coffee Paste in a Tube: A Novelty from No Normal Coffee

Are you tired of the same old instant coffee options? Well, get ready for a game-changer – instant coffee in a tube! No Normal Coffee, a Zurich-based startup, has introduced a unique way to enjoy your coffee on the go.

The concept of coffee paste in a tube may seem unusual to many, but it actually has deep roots in Swiss culture. Dating back to the post-World War II era, shelf-stable food pastes in tubes have been a staple in Swiss grocery stores. The idea was born out of a need for long-lasting, easy-to-use food products during uncertain times.

No Normal Coffee is taking this concept to the next level by offering coffee lovers a convenient and versatile way to enjoy their favorite beverage. Whether you’re out in the mountains skiing or hiking, or surfing in Africa where water is scarce, these coffee tubes are perfect for any adventure. Simply squirt the paste into hot or cold water, milk, or any liquid of your choice, and enjoy a delicious cup of coffee.

Each tube contains 100 grams of lightly sweetened, 100% arabica-based instant coffee paste, enough to make approximately 20 cups of coffee. The coffee is sourced from Fairtrade-certified Colombian beans and manufactured into paste by HACO Swiss, a renowned coffee processor and roaster in Switzerland.

No Normal Coffee’s founders, Philippe Greinacher and Alexander Häberlin, have brought their unique backgrounds in business development and product design to create a product that is truly innovative. Their newcomer approach to the coffee industry has led to a successful crowdfunding campaign and international sales launch.

So, if you’re looking for a new and exciting way to enjoy your coffee on the go, give No Normal Coffee a try. Support small local productions focused on quality and innovation, and experience the difference that premium specialty coffee can make in your daily routine. Cheers to a new coffee adventure!