Juan Valdez and Green Coffee Company Announce Joint Venture for Coffee Sales in U.S. and Canada

Are you a coffee lover looking for exciting news in the industry? Well, you’re in for a treat! The renowned Colombian coffee chain, Juan Valdez, has just announced a groundbreaking joint venture with Green Coffee Company to expand its reach in the U.S. and Canada.

This collaboration, spearheaded by Procafecol, the company behind the Juan Valdez coffee chain, aims to bring the beloved Juan Valdez-branded coffee to supermarkets across North America. With a projected sales target of $100 million by 2030 and a goal to capture 25% of the Colombian coffee market in the U.S., this partnership is set to make waves in the coffee industry.

Camila Escobar, President of Procafecol, expressed her excitement about the deal, highlighting Green Coffee Company’s expertise in North America as a key factor in strengthening Juan Valdez’s presence in the region. The financial terms of the agreement have not been disclosed, but the potential for growth and success is evident.

Green Coffee Company, backed by Legacy Group, has quickly risen to become the largest green coffee producer in Colombia since its inception in 2018. With over $60 million in private investments and a robust operation in Medellín, the company is well-positioned to support Juan Valdez’s expansion into the U.S. and Canadian markets.

If you’re a coffee enthusiast eager to taste the premium 100% Colombian coffee from Juan Valdez, keep an eye out for their products in supermarkets near you. This partnership is not only a win for the two companies involved but also for coffee lovers who appreciate quality and authenticity in their brews.

Stay tuned for more updates on this exciting collaboration and get ready to savor the rich flavors of Colombian coffee right at home. Cheers to a delicious partnership that promises to delight coffee connoisseurs across North America!