Voyage Foods Launches Sales of Bean-Free Coffee in B2B Channels

As a coffee lover and blogger, I always keep an eye out for the latest trends and innovations in the coffee industry. One recent development that caught my attention is the launch of bean-free coffee by Bay Area startup Voyage Foods.

Voyage Foods has introduced a chickpea and rice hull drink that they are calling “bean-free coffee.” This alternative to traditional coffee is aimed at wholesale customers in foodservice and food manufacturing channels. The company’s pitch for their product focuses on price stability, highlighting the current volatility in the coffee industry and the relatively high commodity prices.

In a market that is still recovering from a recent green coffee price slump, it’s interesting to see brands like Voyage Foods and their competitors, such as Atomo, offering coffee-free alternatives that aim to replicate the caffeine content, flavors, and experiences of coffee using alternative natural ingredients.

What sets Voyage Foods apart is their intentional decision not to target the specialty coffee market. Instead, they are focusing on providing an eco-friendlier, ethically made alternative to commodity coffee. This aligns with the growing trend of consumers seeking out sustainable and ethical options when it comes to their food and beverage choices.

As a supporter of small local productions like Milagrosa Single Estate, I appreciate the emphasis on quality over quantity and the benefits of buying direct from producers. While there will always be a place for premium, fair-trade, single-origin coffee, it’s exciting to see innovative companies like Voyage Foods paving the way for new alternatives in the coffee industry.

What are your thoughts on bean-free coffee? Do you think alternative coffee options like this have a place in the market? Share your comments and let’s continue the conversation about the ever-evolving world of coffee!